Blog
How honest SEO actually works.
The methods behind the product, written down: what we measure, what we refuse to guess, and why the reports read the way they do.
Why we never tell you a change caused a ranking gain
A page improves after you fix it. That feels like proof. Here is why we report it as an observation instead — and how we measure it so the number still means something.
Decay and anomalies: two different ways a page loses traffic
A slow three-month slide and an overnight collapse look similar on a chart and need completely different responses. We run two separate checks for them.
How to measure AI visibility without fooling yourself
Asking ChatGPT one question and screenshotting the answer is not a measurement. Here is how we sample assistants, why we never blend them into one score, and what we do when an answer cannot be read.
What a white-label SEO report should never do
Your client reads the monthly report to decide whether to keep paying you. Here are the four rules we built into ours so every number in it survives a hard question.
See it on your own site.
The free audit applies every method on this blog to your domain in about fifteen minutes.